Buyer behavior

Buyer behavior  

The aim of marketing is to meet and satisfy target customers’ needs and wants better than competitors. Consumer behavior is the study of how individuals, groups, and organization select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Hence, buyer behavior is the decision processes and acts of customers involved in buying and using products.

According to Kotler “buyer behavior is the decision processes and acts of customers involved in buying and using products.”

Human behavior is a very complex process. No two customers always behave in the same way. Marketers must understand why customers behave as they do. This is the main concept of understanding buyer behavior.

Marketing attempts to provide answers to the following questions by studying buyer

behavior. To know the customers you should know:

• Who participates in buying?
• What do they buy?
• Why do they buy?
• When do they buy? 
•  Where do they buy?
• How often do they buy?