Essentials of good brand
Essentials of good brand
- Brevity: it should be easy to remember,
recognize and pronounce
- Distinctiveness: brand names should be unique.
They should be different from the competitive brands. They should avoid
confusion with similar brands.
- Adaptable: brand name should be adaptable to new
products
- Product attributes: brand name should reflect
product attributes and benefits. It should appeal to customers for purchase
- Legal protection: the brand name should be
capable of registration for legal protection and trade mark status
- Relevant: the brand name should stay relevant.
It should deliver the benefits customers desire
- Positioning: the brand name should be
appropriate for positioning purposes.
Good Informative
ReplyDeleteCMR
DeleteExplain the essentials of good brand name
ReplyDeleteGood information 👍
ReplyDeleteSuperb bro. Very informative
ReplyDeleteThanks sir
ReplyDeleteThis makes really enjoy ,in such a way it had being described .thank you sir
ReplyDeleteIt helps to us
ReplyDelete