Essentials of good packaging

Essentials of good packaging

1. Attractive: the design, color, shape and size of the package should be attractive to arouse customer interest in the product. They should be visible on the store shelves. Innovative packages attract customers
   
2. Convenient: the package should be convenient for the customer to carry, open, use and store. The size and shape should be appropriate to the needs of customers. It should be suitable for product assortment
   
3. Economic: the cost of packaging should not be high. Over packaging should be avoided. The nature of product should be properly considered for packaging. Bulk packaging should be used for industrial products
   
4. Reusable: the package should be reusable or it should have multiple uses. Customers value increases by such package
   
5. Environment friendly: packaging material should not pollute the environment. Recyclable material should be preferred.
   
6. Communicative: packaging should provide information required by law and desired by customers