Objectives of packaging

Objectives of packaging

• Protection: packaging aims to protect the product from damages. It preserves quality of the product from damages that occur from climatic conditions, mishandling, spilling and evaporation.
  
• Storage: packaging facilitates storage of products till they are used.
  
• Information: packaging provides information about the product. It identifies the product and its manufacturer. It informs about product ingredients, directions for use, price, date of manufacture etc.
  
• Positioning: packaging is used for positioning of products. Differentiated packages facilitate product differentiation. Consumers perceive product differences based on packaging
  
• Promotion: packaging promotes the product. Advertising messages and sales promotion schemes can be printed on packages. They facilitate self-service marketing
  
• Distribution: packaged products are convenient to handle and distribute. They can be easily transported.