Brand
Unique design,
sign,
symbol,
words,
or a combination
of these, employed
in creating an image
that identifies a product
and differentiates it from its competitors.
Over time,
this image becomes associated
with a level of credibility, quality,
and satisfaction
in the consumer's
mind
Thus brands help harried consumers in crowded and complex
marketplace,
by standing for certain benefits
and value.
Legal name
for a brand is trademark
and, when it identifies or represents
a firm, it is called
a brand name.
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