Packaging decisions

Packaging decisions

Packaging means all the activities involved in designing and producing the container for a product. Packaging is what a product would be wrapped or boxed in for sales. In other words, packaging includes the activities of designing and producing the container or wrapper for a product.

Levels of packaging:

 1.       Primary package: it holds the actual product, for example tube containing toothpaste. It may hold the product until used

2.       Secondary package: it contains the primary package, for example card board package for one toothpaste tube. It is an additional layer of package.

3.       Shipping package:  it is the package used to store and transport the product, for example card board for containing one dozen tooth paste tubes.