Market positioning

Positioning: 

 it refers to an effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique and advantageous position in the consumers mind.

 

                    In other words, it is the place a product occupies in the consumers mind in relation to the competing products. It is the perception about the product that the marketer wants to put in the consumers’ minds.